"The internet is the biggest culture shift in the history of human beings. We are living through it so we can't contextualize it but we are grossly underestimating what's happening." -Gary Vaynerchuk
THE PLACE FOR INFLUENCERS
YOU PROBABLY NEVER HEARD OF INFLUENCER MARKETING.
NEW! FREE PODCAST SERIES ON INFLUENCER MARKETING.
No problem your not the first person to ask this question, we all have to learn eventually right.
Influencer marketing, is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. So you are focusing on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire hire or pay influencers to get out the word for you."
As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms.
Its like when your friend takes you to a new restaurant and you don't know what to order so you tell the server "i'll take whatever they're having" only difference is your friend took a million other friends with you for lunch.
"that is the power of influencer marketing"
In the old days I remember the elders would say "there is nothing better for your business than word of mouth. You don't have to advertise, just do good work and people will spread the word for you."
"this is influencer marketing"
only now you have one leader who has a million followers on Facebook if they start to talk about your brand the ROI (return on investment) will be phenomenal.